Workshop: Business Opportunities with the Internet of Things for SME Management Teams

We live in an interesting era of digitization in which physical objects and products also digitize. With sensors and electronics they get senses and intelligence, can communicate via the internet and can be operated remotely. This development is called the ‘Internet of Things’. It has huge impact on our society and offers opportunities for companies in all sectors. What are your next generation products and services?

In the strategy workshop “Business Opportunities with the Internet of Things”, we inspire you and your fellow MT members about business opportunities in a digital era. We take you step by step into the world of Internet of Things (IoT). In this one-day workshop you will develop a first new IoT business concept by looking at your own company in a different and fresh way. The workshop is primarily intended for Management Teams who are working on the strategic orientation towards the future of their company.

Summarized the strategy workshop’s program is as follows:

  • Introduction about Internet of Things with many examples, the technological possibilities, new business models and implications for your organization.
  • Joint exploration of opportunities for your business
  • Designing a global new IoT functional concept including business model

Business Opportunities with the Internet of Things
With smart electronics insight is gained into events in the physical world that were not there before. Besides this it becomes possible to initiate actions remotely and at any time. This creates opportunities for cost reduction, process improvement and quality improvement on the one hand. On the other hand, opportunities arise for new product functions, additional (digital) services, new business and revenue models and entirely new experiences.

Companies often earn their money in the same way for years. We see, however, that companies often have many more ways to generate income, especially with data and information-driven innovation. This involves the combination of revenue models such as product sales, software, services, information, content or indirect income (for example, on the basis of a platform function).

However, many expertises come together in the Internet of Things. It is impossible for a company to have all the knowledge and competencies in-house. Cooperation with other parties is therefore crucial. And not just cooperation in the form of customer-supplier relationships. Especially in the form of strategic partnerships that offers great competitive advantage and cannot be copied.

Preparation of the strategy workshop:
In a brief preparation phase and in consultation with you as the client, insights are gained into the underlying motives for doing the workshop. What are current strategic opportunities and challenges for your company? Which innovative developments already take place? What is the knowledge level of your colleagues? Based on these kind of questions, the program is tailor-made and the innovation assignment and scope are determined with which the workshop is set to work.


  • Participants: Management Team members, 6-8 people
  • Times: 10h00 to 17h00
  • Location: in-company in The Netherlands or at location of choice
  • Investment: € 2.950, – excl. VAT (excluding costs for room hire and catering)
  • Optional: the involvement of specific technical knowledge or organized visits from specific companies or knowledge institutions is optional.

This workshop is provided by Joris Castermans from IoT consultancy Castermans Connected and Pieter Hermans from Jakajima, organiser of the IoT Event, Intelligent Sensor Networks Conference and more.