Peak Insights from Speakers’ Presentations at Sports Innovation Conference, Mar 08

On March 08, 2016, The Sports Innovation Conference will take place at Thomas More in Turnhout, Belgium. The event includes two workshops, focused on StartUps in Sport, powered by Sport and parallel sessions covering a variety of topics related to sports innovation, such as using technology in sports wearables, sports innovation in business data, specific technology.

Insights into the speakers’ presentations at the conference:

  • Steve Fox, Sr. Director, Microsoft, about “From App to Stadium: Digitizing a Global Sports Fan Experience”: “Sports is one of the most passionate forms of human engagement, and it touches the lives of many people on a deeply personal level. Sports clubs, teams, and leagues are increasingly looking to understand and engage with fans in new and innovative ways. In this talk, we’ll talk through how Microsoft is working with some of the world’s top brands to digitize and transform the global sports industry.”
  • Martin Hedal, Project Manager, The Danish Institute for Sports Studies, about “Sports Innovation in Denmark”: “What is going on right now in Danish sports innovation? The ongoing project ‘Idrættens Innovatører’ (‘Sports Innovators’) identifies and analyzes innovative cases in the Danish sports for all sector – including entrepreneurial businesses that must be innovative and user-oriented in order to establish themselves in the market.”
  • Marcel van der Kuil, Sports & Health Tech Entrepreneur, about “Trends and best practices in Sports and Health Tech”: “Warning: there’s a tsunami of technology and apps coming your way! There’s really a lot of things heading for the market, from smart socks to smart bras. How can you differentiate between hype and hope, hit or miss? And how can all this improve your results and experience as an athlete or your performance as a sports & health tech organization? Marcel will provide an overview and some practical information, to help start-ups, corporates and end-users.”
  • Marie Sjölinder, PhD, Senior researcher, SICS Swedish ICT, about “Monitoring movements – using sensor solutions for different purposes and in different contexts”: “At SICS we have worked with several projects both within the area of using technology for rehabilitation and in different sport settings. Many of the sensor solutions developed could be used for both purposes, and the use of the technology is on a continuum from being used within rehabilitation through everyday exercise and wellbeing to advanced sport settings. The presentation will present different sensor systems and discuss how they could be used in different settings and for different purposes.”
  • Jan-Willem de Koster, Innovation Manager, SAP, about “An inspiration journey how to boast sports with BIG data”: “During his presentation Jan-Willem will inspire you with some big data analytics use cases and how this transforms the sports business. Jan-Willem will give examples of tennis, NBA, soccer, sailing and how these sports uses big data to engage more with fans or improve performance.”

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